About Pufferfish Partners
Pufferfish Partners is established in Singapore by seasoned Silicon Valley executives, MNCs C-Levels and entrepreneurs who have worked across all the continents for global businesses. The company focuses on making an impact for technology businesses in their growth strategy for Asia Pacific.
We accelerate companies that we want to invest in.
Our customers are mature companies who have typically raised Series A or B rounds of investment, proven their products in their local markets, and are now looking for new growth areas in Asia.
We work in three phases :
LAYING THE FOUNDATION :
OPEN WATER
(FIRST 3 -6 MONTHS)
INCUBATION TO EXPANSION :
DEEP DIVE
(FOLLOWING 3-6 MONTHS)
FULL SCALE OPERATION : ACCLIMATIZATION
(3-4 YEARS)
How We Work
We screen potential customers through our Asian Growth Readiness score that analyses companies through their value proposition, the potential market size, the competition and the potential market share revenue.
We provide an actionable Got To Market plan and generate a pipeline of qualified leads thanks to our extensive local network of Decision Makers, C-Levels, Investors and Experts.
We then implant, provide capital, manage and grow a jointly owned local entity.
At our exit, the customer will fully integrate a fully operational entity at a fraction of its market value.
Our methodology combines four elements:
SALES ACCELERATION FRAMEWORK™
We have developed a Sales Acceleration Framework based on SPIN Selling to quickly discover the pain-points experienced by potential customers, and position your value proposition.
Growing revenue is for most organization the number one priority and a primary indicator driving a company’s value. For that reason alone we have developed the Sales Acceleration Framework™ to help our customers increase revenue at every point of the revenue cycle.
CUSTOMER AND CHANNEL ANALYTICS
Our internal CRM contains deep insights about regional companies operations, their key stakeholders as well as channel information. Using the right channel to reach to the customer is even more important in Asia; a business needs to make sure that its value proposition is delivered to customers in a consistent way.
Using those in-house analytics we will validate the market opportunities and identify the ‘early adopters’ who are more willing to adopt your product first.
UNIQUE ACCESS TO THE RIGHT PEOPLE
Whether you are looking for customers, partners, staff or investors; we will put you in touch with the right people. Our team held senior positions in multinational companies, startups, non-profit organizations, government bodies and leading universities.
We have direct access to the ‘C Suite’ and the ability to drive the agenda.
OBJECTIVES AND MEASURABLE GOALS
We embrace the Google OKR culture to ensure we get things done, measure ourselves and always try to do better. Our customers receive a real-time access to what we are working on and can track our progress.
Our dashboards bring real time visibility on financial and non-financial indicators helping us to measure our performance, manage the growth and establish control. This is a requirement for continued growth.
They Trusted Us
Brian Endo
VP APAC Liferay
Pufferfish’s knowledge and skills in the ASEAN IT market allowed us to hit the ground running in region. We now have a foundation for continue success in the region.
Bernard Harguindeguy
Former CEO and Chairman of the Board
Working with Pufferfish Partners enabled us to get real insights into the South East Asia Enterprise Software market and de-risk our entry in this complex region. Pufferfish Partners is incredibly well connected. They are also great human beings who are smart, methodical, and trustworthy. He helped us recruit our first partners in the region, connected us with key stakeholders, and closed our first deals there.
Benjamin Duvall
CPO and Co-founder
Working with Pufferfish Partners helped us in better layering our product offering and position our value proposition to win new customers.
Paul Murphy
CEO at Clarify, Inc
Pufferfish Partners has been an invaluable bridge to Asia. Every piece of advice they have given me has saved countless mistakes. They understand my company’s products, and they understands the Asian markets. I’m looking forward to working with them for a long time to come.
Paul Statham
CEO
Pufferfish Partners acted more as a trusted advisor than a partner. We reckon that they delivered in only 6 months what would have taken 18 months to establish. Pufferfish Partners knowledge and connections is unrivalled.
Keong-Keong Low
SVP Strategy
Anevia is a leading OTT and PITV software vendor providing innovative solutions for TV and Video delivery including live, near live, on demand and multiscreen
Smart City In A Box Project
Preventive Maintenance for Fiber Networks
The Big Data Spreadsheet
Cloud-based video production platform
IoT and Energy Harvesting
Meet the Partners and Advisors
Generating value by bringing expertise and funds to scale-up companies through a decentralized and ethical technology-centered platform.
For us ethical means impactful and sustainable on moral, humanitarian, environmental, social, societal and economical points of view.
Our Ambition
For our Investors: We are a new kind of investment of choice for selected investors that work in partnership with us, generate revenue and exit profits through similar ethical values.
For our Customers: We aim at being the best ‘value for money’ with an international reach as a growth accelerator providing tailor-made expertise and funding.
For our Experts: We aim to be a reference they want to work with and potentially be converted into partners.
ARNAUD BLANDIN
FOUNDER AND MANAGING PARTNER
Founder and Managing Partner. Arnaud is an accomplished Technology Executive and Entrepreneur.
He started his career in San Francisco writing code that ended up being used by NASA for the first Mars rover mission. He was a key executive in the Entreprise Software company Intalio that participated to the Open Source revolution and Business Process adoption within Global 2000. He built the EMEA business and APAC from scratch which resulted in hundreds of new customers and building a global network of partners as well as successful teams. Working very closely with investors and entrepreneurs, he envisioned Pufferfish Partners as a true vehicle to help both technology companies and their investors to capture growth opportunities in Asia. Since 2014, he has been involved in many projects including build-out of teams, M&A activities and fund raising for scale-up companies.
Arnaud founded and participated to several B2C and B2B ventures. He is former member of the Media Development Authority of Singapore iJAM program, Industry Advisor for National University of Singapore School of Computing and co-chair of the American Chamber of Commerce ICT Committee.
He today acts as an Entrepreneur in Residence at INSEAD and often participate in Entrepreneurship classes at INSEAD and HEC (In France).
Arnaud holds a Master of Science in Mathematics and Computer Science from ENSEEIHT and followed the TGM Executive course at INSEAD.
YANN LE MOEL
GM AND MANAGING PARTNER
General Manager and Managing Partner. Yann has 20 years of international experience in international MNC groups as well as start-ups.
Yann has worked in Oil&Gas, Space, Raw materials, and has an extensive knowledge of the aeronautical industry. He worked in most areas such as Engineering, Manufacturing Support, Aftersales & Customer Services (MRO), Sales and General Management.
Expert in Key Account partnership negotiation, lean processes implementation and sales strategy.
Yann also invests in start-ups from various industries, and is board member or advisor to some of them.
Yann worked and lived internationally such as Los Angeles, Brasil, Canada, Taiwan. Arrived in Singapore in 2015 as APAC Managing Director, he decided to join PFP in 2019 to accelerate our development.
Master of Science SUPAERO, Business Management from Toulouse Business School
PIERRE RICO
SENIOR PARTNER
Pierre is a Business Angel and Investor in multiple tech companies.
He has 25 years of professional experience in ASIA, in LNG systems as well as Power Generation. Pierre is Board member and seed investor in tech start-up companies.
He also co-founded a Business Angel Group in Singapore, out of which some have invested into Pufferfish.
JEROME POUDEVIGNE
PARTNER
Jerome has 20 years in Technology leadership roles in Hardware + Software. With over 10 years entrepreneurial experience, he founded 3 companies (out of which he exited two) Expert in high-volume enterprise systems, cloud applications, scalable middleware, data analytics, web 2.0 and open technologies
ETIENNE VAN DEN BOGAERT
PARTNER
Etienne is a seasoned Executive with 15+ years of experience in digital innovation, product strategy and finance across Europe and Asia.
He began his career as a Research Engineer at Alcatel in Belgium. He then relocated to Singapore where he co-founded two Fintech and IoT companies and launched a trade finance fund. He now lives in Belgium where he develops and implements IoT, Smart Cities and Intelligent Transport Systems strategies.
Etienne earned an MSc in Electronics Engineering and has a MBA from INSEAD.
JOE KEEN POON
MD, SURBANA
Joe is MD at Surbana Jurong. Joe has a proven track record in senior leadership roles across Asia & Europe. He successfully led organizations, from start-ups, to turning around very large and mature businesses in Asia. He has won various top awards from Microsoft and also the Singapore government.
Currently Joe guides Surbana Jurong, the world’s consultancy powerhouse for urbanisation and infrastructure developments, to fulfil its mission of building cities and shaping lives by delivering world leading smart city solutions.
Specialties: General Management, Sales & Marketing, fast growth & turnaround technology business, across Asia & Europe, online, consumer, Transformational senior leader for across Europe and Asia, driving dramatic revenue growth
KELVIN ONG
PARTNER, TNB VENTURES
Kelvin is an Entrepreneur with over 15 years in precision engineering & tech, such as Executive Director of holding company for Seksun Group (S$295M).
Kevin lately founded and is the CEO of FocusTech Ventures, a seed stage investment firm & approved incubator under NRF’s iJam Reload Scheme.
Kevin is and ecosystem builder, connecting the brightest minds in technology, business, design and manufacturing.
Specialties: precision engineering, entrepreneurship & venture capital
Interests: startups, industrial IoT, B2B SaaS/HaaS
ARIJIT SENGUPTA
FOUNDING PARTNER, KRADLE VENTURES
Hands-on and strategic ‘operator-investor’ with 20 years of experience across the US, Europe and Asia primarily in tech and business services Arijit was the founder and CEO of the largest Asia headquartered big data company. He raised ~$75MM primarily from Goldman Sachs and built a global company from ‘scratch’. He managemed a start-up of business services major sold to IBM in 4 years at ~$200MM. Prior, managed P&L and business leader in Accenture and IBM (US and India)
AARON CHIPPER
CO-FOUNDER & CTO, FRANKIE FINANCIAL
Aaron is a specialist in mCommerce, payment technologies, cloud architecture. He has over 15 years of building large-scale systems.
Currently Group CTO of Frankie Financial that he co-founded, Aaron is former CTO of various companies. His specialty is FinTech, mobile Banking, Payments, Commerce. Aaron has worked globally and is currently based in Australia.
PENG T. ONG
PARTNER, MONK’S HILL VENTURES
Peng was the co-founder and CTO of Match.com (acquired by IAC). After Match.com, he was the founder and CEO of Interwoven, which went public on NASDAQ and grew to a $10B market cap, before being acquired and is now part of HP. After Interwoven, Peng founded Encentuate (acquired by IBM). Most recently, Peng was a Partner at GSR Ventures, a leading VC in China. Peng has also served on many boards, including SingTel and YY.com. Peng earned a B.S. in Electrical Engineering from the University of Texas and an M.S. in Computer Science from the University of Illinois.
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